Which Side are You On? WHY?

Defining the enemy

Seth Godin, on 5.07.22 —

Some situations seem to call for an opponent.

It might be our personality, the structure of the engagement or the way we’ve been taught to behave, but having an enemy seems to focus individuals and groups.

For fifty years, America decided that the USSR was the enemy, and spent a great deal of time and money and attention maintaining that threat.

For many people, the boss is the enemy, the controlling managerial authority, the opponent to be bested in a fight over work, effort and passion.

Or it might simply be the hockey team we’re skating against tonight.

Pick your enemies, pick your future.

— You’ve probably noticed, as was pointed out to me in college, that some people and some groups want to be largely if not exclusively defined by who or what they are against. Soooo…what are they in favor of?

Let’s not you and me make that same mistake….