Leo Burnett was an advertising genius. For details, see my humble blog here from 5.16.26, “The Apple Bowl Stayed on the Desk.”

But this part of it…uhm…are we listening, Church? —

By the 1960s, his agency was massive.

But Leo noticed people getting comfortable.

Caring more about LOOKING successful than doing great work.

So in 1967, he called everyone into a room.

Gave a speech that became legendary:

“When you start believing size is a substitute for quality…

When you lose your humility…

When you act big instead of being big…

It’s time to take my name off the door.”

–— Are we listening, Church?