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On Your Recommendation

July 23, 2014

 How likely are you to recommend us to your friends?

That’s the only customer satisfaction survey question that seems to matter, according to a Wharton School of Business interview with founders and CEOs of leading companies.

Ask yourself that question relative to your own church: With 1 being like  “I won’t” and 10 being “Most certainly,” how likely are you to recommend your church to your friends?


With 1 being low and 10 high, the nines and tens are grouped together and called Promoters.

The sevens and eights are considered Neutrals.

Six and below?  Detractors.



Implications for Christians as we speak about our churches are huge, and certainly start with the understanding that anything less than a 9 on a 10 scale isn’t helpful.

Clearly Detractors won’t help a church grow.

Neutrals, even though at least fairly likely to recommend their church to their friends, have only a negligible impact.   Worse, Jesus is not subtle in his condemnation of neutrality, which he calls “lukewarm” in Revelation 3:16.

Only the enthusiastic members of the 9 or 10 crowd are considered Promoters.



Our churches already have enough Detractors, both within and without.

Being discarded with the Neutrals by Christ is not for you.

Today, let’s ask our Lord what we should do to be effective Promoters of the good that God is up to in and through our churches.

Nothing less will do.

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